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ACLEDA Bank Celebrates New Year 2014

December 31, 2013

On December 31, 2013 evening, ACLEDA Bank's Headquarters and all branches throughout Cambodia celebrates New Year 2014 and would like to extend the deep and sincere thankfulness to all stakeholders of ACLEDA Bank which are including the Shareholders, Board of Directors, Consultants, and the employees, etc., who always commit and contribute to the success of ACLEDA Bank. Their ethical ideal of morality, knowledge, and efficient skills do contribute to the great achievement of the business plan of ACLEDA Bank. And last but not least, special thankfulness to the National Bank of Cambodia, the good supervisory institution, and all loyal customers who have always supported ACLEDA Bank from the past until now.

From the startup of the electronic bank infrastructure to the present, 2013, ACLEDA Bank continues to improve it to be competitive focusing on better services quality, and to maximize the full use of it for the best benefit for its customers in the Kingdom of Cambodia.

ACLEDA Bank has been recognized as "the bank you can trust, the bank for the people" by delivering a full range of financial products and services with choices to all segments of the community, for both private and public sector.

In this occasion, ACLEDA Bank would like to announce the strategic plan for 2014 and the following years below:

1. Using experience gained in our core micro and small businesses to develop our "service culture" and grow our services as the market expands.
2. To grow, with selected major customers, options for partnering with best specialized/expertise partner(s) to provide syndicate finance.

3. Focus on expanding value added fee based services to diversify the income stream and reduce dependence on capital, which includes the government financial services delivery fees.
4. Emphasize investment in R & D to develop core banking and financial products/services of universal appeal to satisfy the needs of all customers, and to continue upgrading IT Systems to enable peak competitiveness in support of network management and expansion both locally and internationally while at all times taking into account risk mitigation.
5. To invest in multi-channel systems:
• for the bank's operational improvement and customer satisfaction while significantly reducing operational risks by automation rather than manual procedures; and
• for the enhancement of the delivery system for products and services and shorten the workflow/process-flow by focusing on delegation of responsibility and authority down to front-line management and staff while decreasing paper work to guarantee quick service to customers.
• for maximizing productivity by letting staff cross-function.
6. To explore and develop strategic partnerships with reputable counterparts in areas that are synergistic with the bank's core business to diversify experiences and to lay the groundwork for further investment opportunities, and continue to work with our strategic shareholders to develop new capabilities and financial services.
7. Continue to develop all ACLEDA Bank Plc.'s subsidiaries to have a firmer position with competitive advantage in all markets they are positioning, and investigate and develop opportunities for further regional expansion when the opportunities arise.
8. Tap into payment and settlement opportunities for the new stock exchange for fee based income from securities transactions and make preparations to comply with all requirements of the Cambodian Stock Exchange.
9. Enhance employee living standards and their welfare for happiness in accordance with the development of both the Institution and Cambodian society.

On the special occasion of this gathering for the New Year 2014 and thereafter, we wish you and your family with happiness, wisdom, prosperity, and success in your business.