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ACLEDA Bank Received Celent Model Bank Award 2013 for Mobile Banking Initiative

Celent Model Bank Award 2013

February 28, 2013

ACLEDA Bank Plc., the bank you can trust, announced today that ACLEDA Bank Plc. was named Celent Model Bank 2013 as having a model bank component in the area of distribution / channel management based on its successful mobile banking initiative, ACLEDA Unity.

Celent Model Banks in distribution / channel management are selected through independent review and scoring by Celent analysts. The review process is based on the criteria: enterprise wide data consistency, user-friendly graphical user interface, depth of self-service integration, ubiquitous and consistent user experience, support for end-to-end process, workflow-based, rules-driven account opening, and multichannel integration. Additional information, please click here.

ACLEDA Bank launched ACLEDA Unity for its customers especially for unbanked customers — a solution tailored specifically to the mass market segments that currently do no use a bank. To register ACLEDA Unity, you have to fill the register form, presenting the ​mobile phone, phone number, and ID card.

With ACLEDA Unity, our customers can access ACLEDA Bank's services via all kinds of mobile phones and all networks such as funds transfers, cash deposits through a branch, cash withdrawals via a branch or ATM without ATM card, bill payments, phone top up, and 24/7 access to financial information.

The benefits, not only to ACLEDA Bank, but also its customers will be far reaching and long lasting. The bank is building a strategic foundation from which to enable those with limited exposure to financial services to engage in all new ways. New avenues will lead to new opportunities. Investment will create wealth. Mobility will drive efficiency. It's for being a driver for systematic change in customer engagement models and mobile banking adoption that ACLEDA Bank is a model for innovation and insight in mobile financial services.